Does my butt look big in this?

I can't remember the first time I heard a woman ask "Does my butt look big in this", but it was decades ago. The last time I heard it was a week ago, in the changing room of a nearby store as a woman stood in front of a mirror and asked her partner if her butt looked big in what she was wearing. Safe to say, women must have asked this question millions of times. 


Let me tell you a little secret: yes, your butt looks big. And you know what? That is totally okay!

From a young ago, we teach girls to be small. To close their knees and suck in their stomach and speak in soft polite voices and move with the grace of a ballerina. Each year, millions of not billions are being spent to make women smaller and every spring, women stand in front of their mirror in last year's bikini looking at their butts in the mirror with a sigh.But we love your behind! 


Whether you're blessed with a small and perky one or a giant one, we think it's about time we start celebrating those curvy buts and showing them off. Our jeans won't make your butt look bigger, but it will give you that nice shape and lift you didn't even know you needed.

Next time you're standing in front of the mirror, put on a pair of Fox Factor jeans, have a good look at yourself, smile, and say "my butt looks perfect in this". Because it does.

Written by Marianne Nykjaer

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